Sports Media (Minor)

Why minor in Sports Media?
The sports industry is rapidly growing and constantly changing, with its global market value expected to be nearly $630 billion by 2028. As the business of sports continues to grow worldwide, there is increasing demand for professionals who can create, manage, and deliver media that drives fan engagement and revenue. If you’re passionate about helping fans connect with their favorite athletes and teams, a minor in Sports Media could be for you.
Why minor in Sports Media at AU?
As a Sports Media minor at Aurora University, you’ll explore how sports are produced, covered, and consumed across a wide range of platforms, including television, radio, and digital and social media. You’ll develop a strong understanding of the sports media industry and learn to think critically about how sports are portrayed in the media and how those messages shape public opinion and fan behavior.
You’ll gain practical experience in various aspects of sports media, such as:
- Sports writing and reporting
- Interviewing and storytelling techniques
- Audio and video production
- Broadcasting fundamentals
- Social media and digital content creation
- Public relations and media strategy
Located near Chicago, home to legendary teams like the Bulls, Bears, Cubs, White Sox, and Blackhawks, you’ll benefit from proximity to one of the nation’s most vibrant sports media hubs. Students in related programs have had opportunities to visit professional venues, connect with industry experts, and experience how media and sports intersect in the real world.
The Sports Media minor pairs well with majors in Communication and Sport Management, but can also open doors to a variety of career opportunities when paired with other majors. With a focus on real-world experience and industry-relevant tools, the Sports Media minor prepares you to stand out in a competitive field and bring your voice to the dynamic world of sports communication.
Curriculum Highlights
- Digital content writing
- Sports marketing and sales
- Sports media and production
On-Campus Opportunities
- AU Athletics Practicum
- Spartan Media