Aurora University

Marketing (BS)

Why study marketing?

A marketing degree lets you get inside the minds of consumers. Marketing graduates become experts in connecting brands to their customers.

Why study marketing at AU?

Aurora University’s marketing program is tied to our other business programs. This combination helps students understand why marketing is important in a business.

Curriculum Highlights

    • Consumer behavior
    • Integrated marketing communication
    • Internet marketing
    • Marketing research
  • Marketing students can choose to double major alongside another programs at AU, such as communication and media, finance or business administration.

    The major also meets the requirements to pursue an MBA or continue into the MBA Plus One Program.

Experiential learning

Experiential learning

You can become certified in tools such as Google Analytics, HubSpot and Hootsuite, and more. And you can join the AU chapter of the American Marketing Association, which is very active and nationally recognized.

Career opportunities

  • Advertising
  • Internet marketing
  • Marketing research
  • Product management
  • Retail
  • Sales
  • Social Media

Get hired by the best

  • ADP
  • CDW
  • Chicago Cubs
  • Cintas
  • Grubhub
  • Liberty Mutual Insurance
  • Mars Wrigley
  • Nike