Innovate and Resource

Optimize fiscal health through prudent management of current resources while maximizing new revenue generation through innovative partnerships, entrepreneurial revenue development, philanthropy, alumni engagement, and active participation in the economic growth of Chicagoland and the broader Midwest region.

Goals:

1. Build awareness and reputation of AU among all key audiences through robust marketing and community outreach.
2. Broaden our reach in the Midwest to strengthen traditional freshman and transfer student pipelines.
3. Identify opportunities to increase pipeline partnerships and alternative credentials that increase enrollment.
4. Develop an entrepreneurial culture to empower and incentivize new revenue development and support faculty and staff to be calculated risk takers.
5. Strengthen and develop mutually beneficial community outreach programs to increase academic preparedness for all students.
6. Pursue grant opportunities and industry partnerships to support the university’s infrastructure, diversify the university’s revenue streams, and engage recognition opportunities to elevate the university’s market position.
7. Maintain and strengthen institutional fiscal health through prudent management of university resources.