Major Requirements - Marketing

These requirements will apply to students enrolling at AU in the 2018-2019 academic year. Current students can find the requirements that apply to them by consulting the relevant academic catalog.

Required Discipline Courses: 24 semester hours
MKT2300 Principles of Marketing (4)
MKT3320 The Professional Sales Process (4)
MKT3350 Consumer Behavior (4)
MKT3370 Integrated Marketing Communication (4)
MKT3610 Internet Marketing (4)
MKT4350 Marketing Research (4) 

Required Support Course:
MTH2320 General Statistics (4) 

Selected Courses: Choose three additional courses:
BUS3880 Travel Study (4) **with departmental approval
COM2850 Visual Communication (4)
MKT3360 Sales Management and Motivation (4)
MKT3380 Sales Prospecting and Lead Generation (4)
MKT3810 Special Topics in Marketing (4)
MKT3940 Marketing Internship (4)*
MKT4610 Social Media Marketing (4)

*The internship experience must be completed during the junior or senior year.