Aurora University

Marketing Communication (BS)

Why study marketing communication?

A marketing communication degree lets you get inside the minds of consumers. Graduates become experts with connecting brands to their customers.

Why study marketing communication at AU?

Aurora University’s marketing communication program is tied to our other business programs. This combination helps students understand why marketing is important in a business.

Curriculum Highlights

    • Consumer behavior
    • Integrated marketing communication
    • Internet marketing
    • Marketing research
  • Marketing communication students can choose to double major alongside other programs at AU, such as professional writing, finance or business administration. The major also meets the requirements to pursue an MBA or continue into the MBA Plus One Program.

Experiential learning

Experiential learning

You can become certified in tools such as Photoshop, Illustrator, Google Analytics, Salesforce, HubSpot and more. And you can join the AU chapter of the American Marketing Association, which is very active and nationally recognized.

Career opportunities

  • Advertising
  • Internet marketing
  • Marketing research
  • Nonprofit communications
  • Product management
  • Public relations
  • Retail
  • Sales
  • Social Media

Get hired by the best

  • ADP
  • CDW
  • Chicago Cubs
  • Cintas
  • Grubhub
  • Liberty Mutual Insurance
  • Mars Wrigley
  • Nike