Master of Science in Digital Marketing and Analytics
Gain the marketing, management and research skills needed for success in today's high-tech, big data business environment with a Master of Science in Digital Marketing and Analytics. The program prepares you to work in a fast-growing career field by combining the foundations of digital marketing with relevant applications and analytical technique. You'll take specialized courses in internet and customer experience marketing as well as in management, research and analytics.
The MS in Digital Marketing and Analytics is open to students with undergraduate degrees in business and many other related fields.
- 30 to 33 semester hours, depending on prior business education at the undergraduate level
- Six digital marketing and analytics courses
- Two or three general business and marketing courses