Learning Outcomes — Marketing

  • Identify core concepts of marketing and the role of marketing in business and society.
  • Knowledge of social, legal, ethical and technological forces on marketing decision-making.
  • Appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings.
  • Ability to develop marketing strategies based on product, price, place and promotion objectives.
  • Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
  • Ability to communicate the unique marketing mixes and selling propositions for specific product offerings.
  • Ability to construct written sales plans and a professional interactive oral sales presentation.
  • Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers.
  • Ability to collect, process, and analyze consumer data to make informed marketing decisions
  • Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information.
  • Ability to apply knowledge and skills to real-world experiences in an internship. Note: Specific outcomes will vary by assigned internship experience.