Learning Outcomes — Business Administration
In order to complete the Business Administration major, students need to take at least one course in either the accounting or finance area, one course in either the organizational management or management information technology area, and one course from either marketing the or professional sales area (plus an elective course and the internship requirement). As a result of completing the Business Administration major, students will be able to:
Develop an applied knowledge base of the financial and managerial accounting tools and techniques as well as a working ability to demonstrate the value of such to the business world at large.
Have a working knowledge of the principle concepts and analytical tools used in finance and understand the role of finance across the functional areas of business.
Integrate marketing concepts in business operations and incorporate effective marketing strategies in making sound business decisions.
Professional Selling and Sales Management
Students will be able to implement a proactive sales process with identifiable steps leading to long-term buying relationships.
Students will form constructive leadership skills for the purpose of acquiring, developing, and managing an organization's human and capital resources in order to achieve sustained growth and to serve multiple stakeholders.
Management Information Technology
Develop a broad perspective of the integration of information technology in all functional areas of business in order to use information technology as a tactical and strategic resource.
Learning Outcomes — Adult Degree Completion Program
Students will be able to understand and apply the choices that individuals and business make and the way these choices interact and are influenced by governmental institutions.
Students will be able to apply to business decision making, the aggregate effects on the national economy and the global economy of the choices that individuals, businesses, and governments make.
Obtain a pragmatic working knowledge of the American legal system and the basic laws governing business ownership and commerce.
Understand the basic theory supporting and tools utilized by financial accountants, to report the financial results of business for primarily external stakeholders.
Utilize the conceptual foundation supporting and tools utilized by managerial accountants, to report the financial results of business for primarily internal stakeholders.
Students will develop an understanding of the principles of management as it applies to leading and motivating employees and coordinating production in order to meet strategic goals.
Develop marketing strategic principles centered on the concepts surrounding successful marketing, pricing, distribution, promotion and customer satisfaction of products and services in the current business environment.
Students will develop an understanding of the principles of international business and cultural necessary for them to be culturally effective business professionals.
Management Information Systems
Understand, research, and plan for the use of current and emerging information technologies.
Obtain a strong framework of the principle concepts and practical tools used in finance as well as an understanding of how finance is integrated with the other functional areas of business.
Students will synthesize the totality of their business education by analyzing and formulating business strategies, business position and its long-term direction, resources and competitive capabilities for implementing strategies formulated, and measuring the success of implemented strategies.