Associate Professor of Marketing
Office Location: Dunham Hall, Room 232
Phone Number: 630-844-6554
Before becoming a full-time member of the faculty, I spent several years as a vice president of enrollment management at two different colleges. I use this experience in my research focused on marketing of higher education. I also investigate innovations in marketing education. In the classroom I highlight active learning where students engage in the material by applying course concepts to practical marketing situations. I further refine my skills through my involvement with the Marketing Management Association.
PhD, Higher Education Administration - University of Connecticut
MBA, Management - Northcentral University
MA, Professional Counseling - Liberty University
HonBSc, Human Biology - University of Toronto
Areas of Specialization
Principles of Marketing
Highlights of Publications, Honors and Professional Contributions
Marketing Management Association Hormel Foods Master Teacher Award, 2014
Lamb-Hair-McDaniel Academy of Marketing Science Outstanding Marketing Teacher Award, 2013
American Marketing Association Summer Educators' Conference Best Paper Award - Marketing Education and Teaching Innovation Track, 2012
Society for Marketing Advances St. Mary's University Distinguished Teaching Competition Winner, 2012
American Marketing Association Pearson Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education Winner, 2012
Marketing Management Association Spring Conference Best Paper Award - Marketing Education Track, 2012
Cengage Learning Marketing Management Association Fall Educators’ Conference Best Refereed Paper Award, 2011
Society for Marketing Advances Pride-Ferrell Cengage Innovations in Teaching Award Winner, 2010
Elbeck, M., & Vander Schee, B. A. (2014). Global benchmarking of doctoral program faculty and institutions by sub-area. Journal of Marketing Education, 36(1), 45-61.”
Vander Schee, B. A. (2013). Test item order, level of difficulty and student performance in marketing education. Journal of Education for Business, 88(1), 36-42.
Vander Schee, B. A. (2012). The influence of new product characteristics on rate of adoption: Increasing student comprehension using Bidding for Buyers game. Journal of Marketing Education, 34(3), 251-264.
Vander Schee, B. A. (2011). Marketing classroom spaces: Is it really better at the front? Marketing Education Review 21(3), 191-200.
Vander Schee, B. A. (2011). Let them decide: Student performance and self-selection of weights distribution. Journal of Education for Business, 86(6), 352-356.
Vander Schee, B. A. (2010). Students as consumers: Programming for brand loyalty. Services Marketing Quarterly, 32(1), 32-43.
Highlights of Campus Involvement
American Marketing Association AU Collegiate Chapter Advisor, 2008-present