Program Requirements — Master of Science in Digital Marketing and Analytics

The MS in Digital Marketing and Analytics is open to students with undergraduate degrees in business and many other related fields. The program includes 30 to 33 semester hours, depending on prior business education at the undergraduate level, and can be completed in less than two-years.

MSDMA Required Courses

Four semester hours each; 24 semester hours required.

Required Content Courses
MKT6110 Customer Experience Marketing
MKT6120 Marketing Analytics, Management and Metrics
MKT6310 Database Marketing
MKT6320 Data Mining and Visualization
MKT6510 Advanced Internet Marketing
MKT6520 Advanced Marketing Analytics

Selected Foundation Courses
(Select two or three depending on prior preparation)

MBA6020 Marketing Management
MBA6070 Operations Management
MBA6090 Applied Business Research
MKT6300 Quantitative Research & Analytics
MKT6500 Digital Marketing                                                                                                                                                                           
MKT6810 Social Media and Analytics (3)

Foundation course selection:

  • MBA6020 is required of students who have not taken MKT2300 Principles of Marketing or equivalent
  • MKT6300 is required of students who have not taken MKT4350 Marketing Research (including SPSS) or equivalent
  • MKT6500 is required of students who have not taken MKT3610 Internet Marketing or equivalent

If you have not taken any of the above, you must take all three foundation courses. If you have taken one of the above, you must take the remaining two foundation courses as well as either MBA6070 or MBA6090. If you have taken two of the above, you must take the remaining foundation course as well as either MBA6070 and MBA6090. If you have taken all of the foundation courses, you will take both MBA6070 and MBA6090.

Residency Requirement

A minimum of 30 semester hours of graduate credit must be earned at Aurora University in order to receive the Master of Science degree. A maximum of six semester hours of graduate credit may be transferred from an accredited college or university and applied to the requirements of this degree. Transfer credit must have been completed prior to the start of the your graduate experience with Aurora University. Any course work submitted for transfer must be approved by the program faculty and the director. See the section "Transfer of Credit" for the conditions governing the transfer of credit.