Marketing

The Bachelor of Arts and Bachelor of Science in Marketing programs at AU provide an overview of the field and in-depth courses in integrated marketing communication, the professional sales process, consumer behavior and marketing research. You’ll gain essential practical experience both in your courses and through your professional internship. If you are interested in a career in creative advertising, you can pursue a major in marketing with minors in art and communication. Many students in the program also pursue a minor in professional selling and sales management.

To earn an undergraduate degree in marketing, you will complete at least 120 semester hours in general education, business and marketing courses.

The Bachelor of Arts in Marketing major includes:

  • 28 semester hours of required business foundation courses
  • 28 semester hours of required marketing courses
  • Eight semester hours of selected courses in communication and/or marketing
  • Professional internship, to be completed in the junior or senior year
  • Supporting coursework in communication, mathematics, sociology, psychology, writing and philosophy is strongly recommended.

The Bachelor of Science in Marketing major includes:

  • All of the requirements of the bachelor of arts program
  • Eight additional semester hours in operational metrics and business analytics

The minor in marketing includes:

  • 20 semester hours, including eight hours of required marketing courses and 12 semester hours of select marketing electives

The minor in digital marketing includes:

  • 20 semester hours, including eight hours of required marketing courses and 12 semester hours of select marketing electives

The minor in integrated marketing communication includes:

  • 20 semester hours of required communication and marketing courses

The minor in professional selling includes:

  • 20 semester hours of required marketing courses

Career Opportunities
Our graduates pursue careers in corporate product management, retail, wholesale and professional sales, advertising and market research. The major also meets the prerequisites to pursue an MBA.