Minor Requirements — Marketing

These requirements will apply to students enrolling at AU in the 2017-2018 academic year. Current students can find the requirements that apply to them by consulting the relevant academic catalog.

The Marketing program at Aurora Univeresity offers a number of different minor options:

MINOR IN MARKETING

MINOR IN DIGITAL MARKETING

MINOR IN INTEGRATED MARKETING COMMUNICATIONS

MINOR IN PROFESSIONAL SELLING

MINOR IN MARKETING

20 semester hours

A minor in marketing provides an introduction to core marketing concepts along with relevant coursework in sales, consumer behavior, or integrated marketing campaigns. This minor can serve as an excellent supplement to many other majors, as effective marketing practices are essential to any business.

Required Courses: 8 semester hours

MKT2300         Principles of Marketing (4)
MKT4350 Marketing Research (4)

Selected Courses:
Choose three additional courses:

MKT3320 The Professional Sales Process (4)
MKT3350 Consumer Behavior (4)
MKT3370 Integrated Marketing Communication (4)
MKT3610 Internet Marketing (4)


MINOR IN DIGITAL MARKETING

A minor in digital marketing introduces students to the traditional concepts and practices of marketing and applies these principles to the modern digital environment. The curriculum includes courses that focus on digital communication and social media. Students will also learn about the data-driven analytical approaches to marketing that drive contemporary business.

20 semester hours

Required Courses: 20 semester hours

COM2850        Visual Communication (4)
MKT2300 Principles of Marketing (4)
MKT3370 Integrated Marketing Communications (4)
MKT3610 Internet Marketing (4) 
MKT4610 Social Media Marketing (4)


MINOR IN INTEGRATED MARKETING COMMUNICATIONS

Integrated marketing communication blends coursework in message creation, such as public relations and advertising, with instruction in the fundamental concepts of marketing and selling. A minor in integrated marketing will help prepare students for positions in social media, branding, and advertising.

20 semester hours

Required Courses: 20 semester hours

COM2240        Public Relations (4)
COM2250 Advertising (4)
MKT2300 Principles of Marketing
MKT3320 The Professional Sales Process (4) 
MKT3370 Integrated Marketing Communications (4)



MINOR IN PROFESSIONAL SELLING

The professional selling minor at AU is designed for students who are interested in developing stronger sales and prospecting skills, including tools for motivation and effective selling systems. The minor provides focused coursework to enhance other business majors or add another skill set to a major outside the business school.

20 semester hours

Required Courses: 20 semester hours

MKT2300        Principles of Marketing (4)
MKT3320 The Professional Sales Process (4)
MKT3350 Consumer Behavior (4)
MKT3360 Sales Management and Motivation (4) 
MKT4320 Advanced Business Selling (4)