Major Requirements - Marketing

Required Business Courses: 25 semester hours
BUS1020 Foundations of Management (3)
ACC2020 Principles of Managerial Accounting (3)
ECN2030 Principles of Economics (4)
MKT2300 Principles of Marketing (3)
MTH2320 General Statistics (3)
MIT3220 Management Information Systems (3)
FIN3400 Principles of Finance (3)
COM3510 Professional Communication (3)


Required Major Courses: 18 semester hours
MKT3320 The Professional Sales Process (3)
MKT3350 Consumer Behavior (3)
MKT3370 Integrated Marketing Communication (3)
MKT3940 Marketing Internship (3)**
MKT4350 Marketing Research (3)*


Choose 3 semester hours from the following two courses:
MKT4360 Marketing Strategy (3)
MKT4810 Special Topics in Marketing: Competitions (1) may be repeated up to three times for credit


Complete one or more of the concentrations below or in lieu of a concentration, choose 9 semester hours from the following:
Interactive Marketing Concentration:
COM3250 Digital Design for Print and Web (3)
MKT3610 Internet Marketing (3)
MKT4610 Social Media Marketing (3)
Professional Selling Concentration: MKT3360 Sales Management (3)
MKT3380 Sales Motivation and Performance (3)
MKT4320 Advanced Business Selling (3)
*Available in 16-week format only.
**The internship experience must be completed during the junior or senior year and is not required for Adult Degree Completion students.


To earn a BS, the following 6 semester hours are required: 
BUS3550 Operational Metrics (3)
MTH3590 Business Analytics (3)