Major Requirements - Marketing

These requirements will apply to students enrolling at AU in the 2017-2018 academic year. Current students can find the requirements that apply to them by consulting the relevant academic catalog.

Required Business Foundation Courses: 28 semester hours
ACC2020 Principles of Managerial Accounting (4)
BUS1020 Foundations of Management (4)
COM1550 Professional Communication (4)
ECN2030 Principles of Economics (4)
FIN3400 Principles of Finance (4)
MIT3520 Advanced Software Applications (4)
MTH2320 General Statistics (4)

Required Discipline Courses: 36 semester hours
MKT2300 Principles of Marketing (4)
MKT3320 The Professional Sales Process (4)
MKT3350 Consumer Behavior (4)
MKT3370 Integrated Marketing Communication (4)
MKT3610 Internet Marketing (4)
MKT3940 Marketing Internship (4)**
MKT4350 Marketing Research (4)*

Selected Courses: Choose two additional courses:
COM2240 Public Relations (4)
COM2250 Advertising (4)
COM2850 Visual Communication (4)
MKT3360 Sales Management and Motivation (4)
MKT4320 Advanced Business Selling (4)
MKT4610 Social Media Marketing (4)

*Available in 16-week format only.
**The internship experience must be completed during the junior or senior year and is not required for Adult Degree Completion students.

To earn a BS, the following two courses are required:
BUS3550 Operational Metrics (4)
MTH3590 Business Analytics (4)