Major Requirements - Marketing

These requirements will apply to students enrolling at AU in the 2017-2018 academic year. Current students can find the requirements that apply to them by consulting the relevant academic catalog.

Required Core Courses: 28 semester hours

  • MTH2320 General Statistics (4)
  • MKT2300 Principles of Marketing (4)
  • MKT3320 The Professional Sales Process (4)
  • MKT3350 Consumer Behavior (4)
  • MKT3370 Integrated Marketing Communication (4)
  • MKT3610 Internet Marketing (4)
  • MKT4350 Marketing Research (4) 

Selected Courses: Choose three additional courses

  • BUS3880 Travel Study (** with departmental approval) (4)
  • COM2850 Visual Communication (4)
  • COM3245 Public Relations Strategy and Production (4)
  • MKT3360 Sales Management and Motivation (4)
  • MKT3380 Sales Prospecting & Lead Generation (4)
  • MKT3810 Special Topics in Marketing (4)
  • MKT3940 Marketing Internship (4)
  • MKT4610 Social Media Marketing (4)