Four-Year Plan

BUSINESS ADMINISTRATION/MARKETING
Bachelor of Arts/Bachelor of Science
2013-2014 Catalog Year

Download the 2013-2014 Four Year Plan

This 4-Year Plan is only a suggested guide for planning course selections.

Official course selections should be made with the guidance of an academic advisor and will depend on an individual student's situation.
Specific information regarding majors, minors, course descriptions, policies and procedures can be found in the university catalog.

Fall Spring
YEAR I

ENG1000: Introduction to Academic Writing or IDS1600: Culture, Diversity & Expression

4 IDS1600: Culture, Diversity, & Expression or ENG2010: Intro to Research Writing 4
General Education Course 3-4 General Education Course 3-4
MTH0990: Preparatory Math or General Education Course 3-4
MTH1100: College Algebra, MTH1110: Contemporary Math or Elective 3-4
BUS1020: Foundations of Management 3
MKT2300: Principles of Marketing 3
Total Semester Hours   

 13-15            

Total Semester Hours     13-15             
YEAR II
ENG2010: Introduction to Research Writing or IDS2000: Wellness & Social Responsibility 4 IDS2000: Wellness & Social Responsibility or General Education Course 4
General Education Course 3-4
General Education Course 3-4
ECN2030: Principles of Economics 4 General Education Course 3-4
MTH2320:General Statistics 3 ACC2020: Principles of Managerial Accounting 3
Total Semester Hours     14-15        Total Semester Hours    13-15       
YEAR III
General Education Course 3-4 General Education Course 3-4
MIT3220: Management Information Systems 3
FIN3400: Principles of Finance 3
MTH3590: Business Analytics* or Elective 3-4
BUS3550: Operational Metrics* or Elective 3-4

MKT3320: The Professional Sales Process

3
MKT3350: Consumer Behavior 3
MKT3370: Integrated Marketing Communication 3 Marketing Elective** or Concentration Course*** 3
Total Semester Hours    15-17     Total Semester Hours    15-17
YEAR IV
3000/4000-Level Writing Intensive Course 3-4

3000/4000-Level General Education Course

3-4
MKT3940: Marketing Internship 3
COM3510: Professional Communication 3
MKT4810: Marketing Competition (instructor approval required) or MKT4360: Marketing Strategy 1-3 MKT4350: Marketing Research 3
Marketing Elective** or Concentration Course*** 3
Marketing Elective** or Concentration Course*** 3
Elective 3-4
Elective 3-4
Total Semester Hours    13-17 Total Semester Hours    15-17   

*denotes course required to obtain Bachelor of Science.

Marketing majors must either complete 9 semester hours of marketing elective coursework or a concentration (see below)

**Marketing Electives: COM3250, MKT3610, MKT4610, MKT3360, MKT3380, MKT4320

***Concentration Notes

  • ***Professional Selling Concentration Courses: MKT3360, MKT3380, MKT4320
  • ***Interactive Marketing Concentration Courses: COM3250, MKT3610, MKT4610

General Notes

  • Students must complete 30 semester hours at the 3000 level or above, of which 15 semester hours must be completed at Aurora University.
  • Last 24 semester hours of degree must be completed at Aurora University, including at least 18 semester hours in the major.
If you have questions about this major, contact Brynn Landwehr in the Crouse Center for Student Success at (630) 844-6870.