Learning Outcomes — Business and Commerce

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  • Business Environment and Ethical Dimensions: Develop a knowledge base of how foundational aspects business such as, accounting, finance, marketing, management, technology, are impacted by business ethics, and environmental forces.
  • Microeconomics: Understand and apply the choices that individuals and businesses make and the way these choices interact and are influenced by governmental institutions.
  • Macroeconomics: Apply to business decision making, the aggregate effects on the national economy and the global economy of the choices that individuals, businesses, and governments make.
  • Business Law: Obtain a pragmatic working knowledge of the American legal system and the basic laws governing business ownership and commerce.
  • Financial Accounting: Understand the basic theory supporting and tools utilized by financial accountants, to report the financial results of business for primarily external stakeholders.
  • Management Accounting: Utilize the conceptual foundation supporting and tools utilized by managerial accountants, to report the financial results of business for primarily internal stakeholders.
  • Management: Develop an understanding of the principles of management as it applies to leading and motivating employees and coordinating production in order to meet strategic goals.
  • Marketing: Develop marketing strategic principles centered on the concepts surrounding successful marketing, pricing, distribution, promotion and customer satisfaction of products and services in the current business environment.
  • International Business: Develop an understanding of the principles of international business and cultural necessary for them to be culturally effective business professionals.
  • Management Information Systems: Understand, research, and plan for the use of current and emerging information technologies.
  • Finance: Obtain a strong framework of the principle concepts and practical tools used in finance as well as an understanding of how finance is integrated with the other functional areas of business.
  • Business Strategy: Synthesize the totality of their business education by analyzing and formulating business strategies, business position and its long-term direction, resources and competitive capabilities for implementing strategies formulated, and measuring the success of implemented strategies.